“They” say there are moments in your life that remain significant or pivotal for a lifetime. The quintessential times of your life. Some say we only experience them a few times in our life, I think that pivotal moments happen for us every day, we just don’t always pay attention.
I experienced one of these moments last weekend when I had the great fortune of attending a U2 concert. I’ve always been a fan, not a lunatic fan, but appreciated the music and universal work of Bono in particular.
First off, the show was absolutely incredible, the stage, the lighting, the sound, the setting, everything about the experience was perfect and everything about it was intentional. As an event planner I am all about the experience. When planning any event the very first thing I need to ask myself is – what do I want my audience to experience? how do I want them feel? how do I want them to react as a result? From that point is where I begin to build the experience it self. Watching the experience of the U2 concert unfold it was clearly evident that incredible thought went into the experience of the audience. The other thing that was evident was that this stage – this tour – was not put in place with a singular purpose. In fact, playing music felt like a means to a greater end. The end being, an opportunity to be in front of millions of people delivering a message in a way that speaks to them. Through their music and the show experience Bono delivers his messages of peace, of universal love, of tolerance and freedom.
Throughout the show the messages appear. Subtle, in the case of world issues and astounding statics of destruction and abuse being displayed on a mega screen prior to the start of the show. Blatant, in the case of stories of suffering and injustice being told through pictures and words. They created an energy that was contagious, an energy that continued to build through the night and touched every one of the 60,000 people involved in the experience.
The gift of an audience, especially the size of the U2 audience is big responsibility. And through history we have seen countless abuses of this gift by people in the public eye. I found it so refreshing and so empowering to see a public figure with such reach using his stage for a positive purpose.
We don’t all have a stage the size of U2’s but we all have an audience. And it’s up to us how we use our voice and how we deliver our message to our audience. This blog is my stage today and what I want you to experience and to feel is the power you have to use your voice – whatever your stage is. Everyone has influence, everyone has reach and the power to make a difference in the live of others. When we recognize this and become intentional about it we can’t help but use our stage in more productive ways.
What’s the message you’re sending from your stage today? What is the experience you’re leaving with your audience?